Roger Martin is the influential dean of the Rotman School of Management. In Playing to Win: How Strategy Really Works, the award-winning guide for companies looking to lead, Martin describes the five-step process companies must follow to define – and then make – the choices that ultimately lead to success. The book also illustrates concepts by sharing the transformational journey of P&G from 2000 to 2009, an era of tremendous growth that saw the number of P&G brands with $1 billion or more in annual sales grow from 10 to 25.

On Tuesday, Nov. 25, in a complimentary Harvard Business Review webinar sponsored by Tidemark, you can hear many of these insights directly from Playing to Win co-author Roger Martin.

We’re sponsoring this webinar because, in Playing to Win, Martin delivers proven concepts and processes that are applicable to businesses in any industry and at any stage of maturity. Their discipline of strategy development – applied to such globally known brands as Oil of Olay skin crème and Bounty paper towels – is especially powerful because it’s fully customizable to any product or service category. In other words, you don’t have to be P&G to implement the Playing to Win methodology.

To Tidemark customers and those considering a switch from legacy business planning and analytics platforms, Martin’s insights are especially relevant. For instance, as a crucial final step in strategy development and execution, the authors encourage leaders to establish structures, systems and measures (financial and otherwise) that inform decision-makers how closely the businesses is hewing to the strategy it worked so hard to develop.  They also emphasize the need for cross-functional communication and collaboration, and for a simple way of communicating strategy, goals and progress.

At Tidemark, we share the conviction that these capabilities are characteristic of successful organizations. That’s why we’ve built our cloud-native, mobile-first business planning and analytics software to enable organizations to realize those essential elements of the Playing to Win playbook.  A wide range of companies – from Shelter Insurance to Blackberry (where Rogers once served as board director) – rely on Tidemark to help them execute their own strategy and transform their business in the process.

Our success is defined by the choices we make. I encourage you to make the choice to join Roger Martin and Harvard Business Review on Tuesday, Nov. 25 from noon to 1 p.m. EDT for this complimentary webinar. And learn how you can define and act on the choices that will lead to your success.

Register here for Playing to Win: How Strategy Really Works.