First Financial Planning & Analysis App for Subscription Commerce Debuts in Tidemark’s Spring ’15 Release

New Industry Configuration Allows Teams to Tackle the Entire Planning Experience in One Environment

REDWOOD CITY, Calif.– May 12, 2015 Tidemark, maker of modern cloud-first business planning and enterprise analytics apps, today announced the industry’s first Subscription Commerce app for recurring revenue companies as part of its Spring ’15 release. The new app is tailor-made for recurring revenue businesses, including data integrations from enterprise systems to guide planning, analytics for non-GAAP metrics to boost performance, and driver-based modeling for both subscription and services revenue forecasting as well as expense and people planning. In addition, the Spring ’15 release includes enhancements to the platform such as proactive intelligence and advanced predictive analytics so finance and operations have an enriched user experience that optimizes their time.

Existing financial planning and analysis (FP&A) systems weren’t built to accommodate today’s subscription-based revenue companies, resulting in very limited capability for measuring non-GAAP metrics like ACV, ARR, TCV and churn-rate. Accurate recurring revenue forecasts -- which are critical for strategic, data-driven decision-making -- thus require extensive and time-consuming disconnected calculations, with constant manual adjustments, effecting the integrity and timeliness of entire business plans.

“As the leader of the Subscription Economy, we understand that today’s high-performing recurring revenue businesses require an entirely new set of tools,” said Tien Tzuo, Founder and CEO of Zuora. “CFOs have an opportunity to emerge as the company’s strategic driver by planning collaboratively across departments in real-time, and creating a forward-thinking culture with their colleagues that focuses on the outcomes best supporting the organization’s growth and customers satisfaction. The traditional role of finance is being completely re-imagined everyday."

Subscription commerce businesses will use Tidemark for revenue, people, and expense planning as well as analytics including data integrations with CRM, ERP, Procurement, and HCM systems. The office of finance will have the ability to manage its business at all levels -- such as corporate, department, and country-level -- in one environment.

The new Subscription Commerce app includes:

  • Advanced analytics specifically to help users understand key metrics and variances for TCV, ACV, ARR, and MRR, while granting the ability to analyze metrics by customer, product and region
  • Pre-packed, driver-based processes and native integration with and Zuora so forecasts can now account for recurring revenue from existing and new customers, renewals and churn-rates

In addition, the Spring ’15 release features:

Improved forecasting and predictive modeling capabilities optimize the time spent on budgeting and planning:

  • Proactive Intelligence that provides notifications and root cause analysis automatically
  • Search and Command makes it easy for anyone in the organization to ask financial and performance-related questions

New user experience (UX) that fosters greater engagement and brings financial intelligence to the masses:

  • Easy formulas tackle complexity with a click by allowing users to create their own analysis in the context of a particular business process, meaning they can analyze and plan much faster
  • Fast reporting now lets teams create department or metric-specific reports, Storylines™ and Playbooks™ through a natural language (NLP) search engine
  • Visual planning means adjustments to forecasts and variances can now be done through visuals rather than manual calculations

According to the April 2015 Forrester Research, Inc. report The EPM Market Landscape Responds To The Growth Agenda And Digital Disruption (access requires subscription), “Tidemark offers a technically advanced planning, reporting, and analytics platform using a big data engine (Hadoop-based), a mobile-first design philosophy, and signature embedded analytics,” wrote Paul Hamerman, vice president and principal analyst for Forrester Research, Inc. “Tidemark takes a prescriptive approach in delivering planning and insight applications, with a differentiated philosophy to bring performance data to the masses in a consumerized fashion.”

“Organizations need greater flexibility with FP&A as more businesses experiment and evolve their monetization models to maintain customer satisfaction and gain an advantage over competitors who stick to traditional services,” said Christian Gheorghe, Founder and CEO of Tidemark. “One foundational philosophy we have at Tidemark is to re-imagine inefficient and outdated processes for our customers. As we take this bold step to do what no other EPM company can do, we’re incredibly grateful to have the support of Tien and the Zuora team on how best to help recurring revenue companies thrive now and positively impact their future.”

Tidemark was recently selected to the first inaugural AlwaysOn OnFinance100 list of companies. Tidemark is also a gold sponsor at the upcoming Subscribed 2015 conference hosted by Zuora, taking place May 20 and 21, in San Francisco, CA.

About Tidemark

Tidemark is a new breed of enterprise performance management (EPM) software with its modern cloud and mobile-first design. Innovative brands like Netflix (NASDAQ: NFLX), Chiquita (NYSE: CQB), BlackBerry (NASDAQ: BBRY), Brown University, and HubSpot (NYSE: HUBS) rely on the Tidemark platform and advanced analytics cloud to sharpen decision-making, reduce risk and improve business performance. Using Tidemark’s unique, intuitive apps, decision-makers across the organization gain access to valuable data, deep analytics capabilities, real-time collaboration, and actionable visualizations from any device. Tidemark has offices throughout North America and Europe and is funded by Greylock Partners, Andreessen Horowitz, Redpoint Ventures, Tenaya Capital, and Silicon Valley Bank. To learn more about Tidemark, please visit or follow us on Twitter @TidemarkEPM.


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