Tidemark and Ventana Research to Host Webinar on Modernizing FP&A to Empower Real-Time, Data-Driven Decision Making

REDWOOD CITY, Calif. – February, 4th 2014 – Tidemark, the cloud-based enterprise analytics company, announced today a free joint webinar with Ventana Research on Thursday, February 6 at 11:00 a.m. PT. The webinar, titled “Benefits of Modernizing FP&A: Analysis Replaces Gut Feel,” will provide finance executives with the insights they need to successfully identify and respond to real-time business changes in order to maximize growth and profitability.

Discovering what is now possible with modern technology is critical for today’s CFOs and finance executives. Growth and performance depend on identifying and responding in real time to internal changes and outside market forces. Finance professional attending the webinar will learn about new capabilities of cloud-first solutions, as well as the limitations of legacy FP&A solutions, and strategies for prioritizing and optimizing their finance technology investment in the wake of changing requirements for managing growth.

Who:     Robert Kugel, SVP and Research Director, Ventana Research 
              Colby Moosman, VP of Finance, Tidemark

What:   Benefits of Modernizing FP&A: Analysis Replaces Gut Feel, a joint 
              webinar with Tidemark and Ventana Research

When:  Thursday, February 6, 2014, at 11:00 a.m. PT

For more information and to register for the free webinar, please visit the Tidemark website.

About Tidemark

Tidemark helps companies foster a culture of performance with cloud-based enterprise analytics that engage the entire organization in business transformation. Tidemark’s apps involve multiple lines of business in core enterprise performance management processes, such as planning, forecasting and analysis, for greater collaboration and context. Leading companies transforming their businesses with Tidemark include Chiquita, Hostess Brands, Chuck E. Cheese’s, HubSpot, ServiceSource and Brown University. Tidemark is funded by Greylock Partners, Andreessen Horowitz, Redpoint Ventures, Tenaya Capital and Dave Duffield. To learn more about Tidemark, please visitwww.tidemark.com or follow us on twitter @TidemarkEPM.